Korean Celebrities Who Become Commercials in Indonesia - Currently, the fever of Korean and K-Pop dramas is still very high, especially in Indonesia. Korean dramas and K-Pop are now becoming the prima donna of the entertainment world in Asia and even the world. As well as being famous, Korean celebrities are now increasingly loved by many people. Various parties have also used this Korean and K-Pop drama fever to open a business.
Nowadays, Korean-korean food or restaurants are being hunted by many young people. Apart from that, the stuff and fashion of Korean celebrities are also selling well in the market. K-Pop idol merchandise stands and shops have also mushroomed everywhere. This is what Indonesian business people take advantage of to increase sales.
The existence of K-Pop fever is an opportunity for some parties, one of which is the Indonesian advertising world. Since several years ago, advertisements in Indonesia began to use Korean celebrities as commercials. Call it like the handsome actor Lee Min Ho, even the famous Korean group BLACKPINK and others.
1. Lee Min Ho
In 2016, Indonesian netizens were shocked by the appearance of a handsome Korean actor, Lee Min Ho, in an advertisement for coffee products in Indonesia. Lee Min Ho was chosen as the main face of Indonesia's local coffee product, Luwak White Coffee.
The shooting process was carried out at several tourist locations in South Korea, such as Bukchon Hanok Village and Namsan Park. At the end of the ad, Lee Min Ho said a few words in Indonesian. With a thick Korean accent, he said, "I like Luwak White Coffee."
2. Gong Yoo
Korean drama fans in Indonesia were made excited by the circulation of intimate photos of Gong Yoo and homeland artist, Tatjana Saphira, on social media in August 2017. The intimate portraits of the two managed to make curiosity, initially netizens thought that Gong Yoo and Tatjan Saphira were in a joint film project. .
It turned out that both of them were lined up as commercials for the latest ASUS cellphone products, namely Asus ZenFone 4. In this ad, Gong Yoo and Tatjana acted as lovers who had long-distance relationships.
3. BLACKPINK
The well-known South Korean group BLACKPINK has recently been officially named Shopee's brand ambassador for the Asian region. Apparently BLACKPINK also appeared in Shopee's ad for Indonesia in October 2018.
The group, which is fronted by Jisoo, Jennie, Rose and Lisa, has successfully shocked the Indonesian people, not only K-Popers. In this Shopee ad starring BLACKPINK, viewers will hear Lisa speaking Indonesian.
4. WINNER
Following in the footsteps of his younger brother BLACKPINK, another YG Entertainment care group, WINNER also appeared in Indonesian advertisements some time ago. WINNER has been appointed by Oreo to be their brand ambassador. WINNER appeared in Oreo Indonesia commercials and the “Oreo Play & Win” program, namely lottery promos and games competitions. The winners of this lottery and games are entitled to a trip to South Korea and meet the K-Pop group WINNER.
5. Lucas NCT
NCT fans were shocked by the posting of the official Wings Group Indonesia Instagram account. Wings Group Indonesia is known to have uploaded a short video that they uploaded featuring Lucas NCT. Lucas was appointed as a brand ambassador for one of Wings Indonesia's coffee products, Neo Coffee Moccachino.